What is the ICBM?

  • A powerful new methodology that determines the settlement value of a case
  • A completely new approach to using decision trees
  • Allows litigants to make settlement decisions with confidence
  • Determines settlement value at any point in the case even before a lawsuit is filed
  • Makes early settlement possible saving both plaintiffs and defendants money
  • More precise and powerful than any methodology to date
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What is the ICBM SPREADSHEET?

  • An Excel spreadsheet that automatically calculates best and worst case expected values of litigating a case to a final judgment
  • Values are then compared to a settlement offer or the cost of other litigation avoidance options
  • No decision trees have to be drawn and no calculations made; the user simply enters the few required estimates
  • Sensitivity analysis can be performed in a few key strokes
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How Do I Find Out More?

  • BUY THE BOOKWinning the Litigation Money War, by
    William R. Davis
  • The book describes the ICBM methodology in detail
  • Several case studies in the book demonstrate the use of the ICBM and ICBM SPREADSHEET
  • The ICBM is applied to the case chronicled in the book, A Civil Action, by
    Jonathan Harr


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The methodology will be very valuable to in-house attorneys because of its early valuation capability. General counsels, in particular, will be able to decide early-on which cases to get rid of and which to fight.”

Robert van Schoonenberg Former Executive Vice President and General Counsel for the Avery Dennison Corporation